GlobalAir.com to provide analytics data for customers using its aircraft for sale listings FOR IMMEDIATE RELEASE Nov. 29, 2010 LOUISVILLE, Ky. — A of primary highlight of Internet advertising, compared to old-fashioned forms of marketing, is that user data can be compiled and analyzed to provide a more complete picture of how a particular campaign is working. With that in mind, GlobalAir.com recently developed an application that will allow its advertisers to track an aircraft advertisement listed on the web site, https://www.globalair.com/aircraft-for-sale. Advertisers will be able to see the number of people who have viewed an aircraft, in addition to the number of inquiries and whether a targeted BrokerNet Broadcast has been sent on it, in addition to other features. “We work tirelessly to find new ways for clients who advertise with us to compare and contrast their efforts to reach buyers in ways that many of our competitors do not,” said company founder and owner Jeff Carrithers. “This is yet another way for them to do this. Where a customer chooses to employ their marketing dollars is an ever-competitive environment. We feel confident that our new analytics program will ensure them that advertising on GlobalAir.com provides a strong return on investment (ROI).” The new analytics service is free of charge for those who advertise an aircraft on the site to track those aircraft listings. In order to access the new feature via e-mail, customers are encouraged to contact a sales or customer service representative by calling (888) 236-4309 or +1 502-456-3934. About GlobalAir.com Launched in 1995, GlobalAir.com is one of the largest aviation Web sites on the Internet. It provides aircraft-for-sale listings, FBO fuel prices and flight data for regional airlines, business jets and general aviation. It keeps the aircraft community connected. Based in Louisville, Ky., the site averages more than 2.3 million page views each month. Its services include its Airport Resource Center, available at GlobalAir.com/airport, aircraft fuel-route mapping through its Max-Trax system, at AirportFuelPrices.com, and aircraft leasing and sales through its Aircraft Exchange, at Aircraft for Sale. To get more information on the GlobalAir.com advertiser analytics program, or to schedule an interview, please contact Josh Coffman by phone at (888) 236-4309 or by e-mail at [email protected]. Find additional press releases online at globalair.com/press.Get real-time updates by following us at blog.globalair.com, twitter.com/globalair and facebook.com/globalair.
